OpenServe - Your business on autopilot. You're still driving.

People + Autopilot

Your business on autopilot. You're still driving.

OpenServe runs the work a business repeats: it writes, publishes, distributes, buys the reach and reads the numbers, then changes what it is doing when the numbers say to. You supply the goal, the taste and the corrections, the part only a person has. It supplies the hours.

That is the difference from a tool you drive by hand every day, and from an assistant you hand the work to and cannot correct. Point it, and you can still see everything it did, stop it, and put it back.

• It writes and publishes

  Briefs, drafts, posts and whole publications, written to your standard, reviewed by an editorial desk before anything ships, and published on a schedule you set.

  See Write

• It distributes and buys the reach

  The same work goes out to your channels and, where you want paid reach, to the ad accounts you already own, with the budget moved daily toward whatever is actually converting.

  For publishers

• It reads the numbers and fixes what underperforms

  Every change is measured against its own track record, settled at a fixed age, and reverted on its own when it does worse than what it replaced. Nothing is kept because it was somebody's idea.

  For writers

• You stay in charge of all of it

  Set the goal and the boundaries; anything outside them waits for you in one approvals inbox. Every action says who took it (you, your team, or an agent) and can be paused or undone.

  How the autopilot works

Who it runs for

• The suite
• Publishers and newsrooms
• Writers and creators
• Creator businesses
• Local businesses
• Facebook page networks

It already runs a newsroom

IJR, a live news operation with its own writers, sections and audience, runs on this. The desk, the distribution, the ad network and the analytics behind it are the same ones you get here, which is why the claims on this page are things we do daily rather than things we plan to. See IJR.

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